Synopses & Reviews
This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
Review
"I like the use of diagrams and other visual aids that add value to the text coverage. Many of today's students are visual learners, rather than verbal-linguistic learners . . . I also like the self-scoring exercises and think you should include more of them - anything that encourages students to think about how the concepts apply to themselves is very useful. I also like the attempt to provide a variety of exercises at the end of each chapter - internet, annual report, case, etc."
Synopsis
In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.
About the Author
Jeff Madura is presently the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written several textbooks, including Financial Markets and Institutions. His research on internation finance has been published in numerous journals, including Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Journal of Banking and Finance, Journal of International Money and Finance, Journal of Financial Research, Financial Review, Journal of Multinational Financial Management, and Global Finance Journal. He has received awards for excellence in teaching and research, and has served as a consultant for international banks, securities firms, and other multi-national corporations. He has served as a director for the Southern Finance Association and Eastern Finance Association, and also served as president of the Southern Finance Association.
Table of Contents
"I have been using Madura's Introduction to Business for over three years now and taught well over 1,000 students using it. We receive an instructor evaluation every term from every student, every time. One of the questions on that evaluation relates to the appropriateness of the text. Our results show that not only do I like your book - the students do too! The in-text study guide and the on-going focus on the business plan is what I see are the major strengths, but I also find the vocabulary being in the margins really helps my non-native speakers (my University has a HIGHLY diverse population). I find the book to be clear and straight forward, easy to read. It also gives me enough room to add supplemental information to my lectures." "I like the use of diagrams and other visual aids that add value to the text coverage. Many of todayÂ's students are visual learners, rather than verbal-linguistic learners . . . I also like the self-scoring exercises and think you should include more of them - anything that encourages students to think about how the concepts apply to themselves is very useful. I also like the attempt to provide a variety of exercises at the end of each chapter - internet, annual report, case, etc." "I like the use of diagrams and other visual aids that add value to the text coverage. Many of today's students are visual learners, rather than verbal-linguistic learners . . . I also like the self-scoring exercises and think you should include more of them - anything that encourages students to think about how the concepts apply to themselves is very useful. I also like the attempt to provide a variety of exercises at the end of each chapter - internet, annual report, case, etc."