Synopses & Reviews
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Table of Contents
Editorial.
I: Finance. 1. Country Risk Assessment.
2. Quantitative Techniques in Business Economics.
3. Portfolio Management Techniques.
4. Multicriteria Analysis in Credit Cards Assessment.
II: Marketing. 1. Advertising Techniques and Consumer Policy.
2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions.
3. Franchising in Business Development.
4. Forecasting Techniques and Performance.
III: Management. 1. Multivariate Data Analysis in Risk Management.
2. Cooperative Management.
3. Total Quality Management.
4. Managerial Decisions in Business Performance. Author Index.