Synopses & Reviews
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating or why you're even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don&'t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose instead of gain ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office even at a vending machine wherever you decide to satisfy your appetite.
Review
"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist
Review
"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald
Synopsis
A food psychologist identifies hidden factors, motivations, cues, and land mines that cause readers to overeat and furnishes practical and effective solutions to help avoid these hidden traps and enjoy food more, without putting on excess pounds. 65,000 first printing.
Synopsis
Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.
Synopsis
Anyone whos tried to lose weight through sheer will power knows how difficult, if not impossible, it can be. In this practical and paradigm-shifting book, Dr. Jean Kristeller presents a new alternative--a program for weight loss based on her successful Mindfulness-Based Eating Awareness Training Program. Instead of frustration, depravation, backsliding, guilt, and a lack of results,
The Joy of Half a Cookie provides simple, proven ways to lose weight and keep it off, using what we now know about the power of the mind.
The first book to bring mindfulness to the dieting space in a truly accessible and mainstream way, The Joy of Half a Cookie will show readers how to lose weight while:
- ditching willpower, guilt, and cravings
- loving every bite, including favorite and previously forbidden” foods
- tapping into the bodys satiety signals
Written for anyone who wants to lose weight not just the mediation and yoga crowd this accessible book delivers a proven way to find peace of mind and a healthier relationship with food, for life.
About the Author
Jean Kristeller, Ph.D. is professor emeritus of psychology at Indiana State University and the creator of the NIH-funded Mindfulness-Based Eating Awareness Training (MB-EAT).
Self, Redbook, NPRs The Salt,”
The Boston Globe,
The Baltimore Sun, and many other outlets interview her regularly and cover her research.
Alisa Bowman is a professional writer and ghostwriter who has penned more than 30 titles, including seven NY Times bestsellers. Bowman has appeared on Today, The CBS Early Show, FOX, and Discovery Health.