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Michelle Carroll: Neck the Halls: 19 Holiday Romances, Both Naughty and Spice (0 comment)
Every December, when the Portland sun disappears, my mental health depends on a steady stream of sugary-sweet holiday rom-coms. While I love the low-budget movies (unlicensed new pop songs with auto-tuned jingle bells! Every scene obviously filmed in the same McMansion, even the ones that take place at "work"! Chemistry...
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Outside Insight Navigating a World Drowning in Data

by Jorn Lyseggen
Outside Insight Navigating a World Drowning in Data

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ISBN13: 9780241273722
ISBN10: 0241273722
Condition: Standard
DustJacket: Standard

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Synopses & Reviews

Synopsis

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.


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Product Details

ISBN:
9780241273722
Binding:
Hardcover
Publication date:
02/27/2018
Publisher:
PENGUIN UK
Pages:
320
Illustration:
Yes
Copyright Year:
2017
Author:
Jorn Lyseggen

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