Synopses & Reviews
In this exciting new book, Peter L. Bernstein, who chronicled the evolution of risk in his recent bestseller, Against the Gods, tells the story of history's most coveted, celebrated, and inglorious asset: gold. From the ancient fascinations of Moses and Midas through the modern convulsions caused by the gold standard and its aftermath, gold has led many of its most eager and proud possessors to a bad end. Gold had them, rather than the other way around. And while the same cycle of obsession and desperation may reverberate in today's fast-moving, electronically-driven stock markets, the role of gold in shaping human history is the striking feature of this tumultuous tale. Such is the power of gold.
This fascinating account begins with the magical, religious, and artistic qualities of gold and progresses to the invention of coinage, the transformation of gold into money, and the gold standard. The more important gold becomes as money, the more loudly it speaks of power--even more loudly than when it served as an entry to Heaven or a symbol of omnipotence. Ultimately, the book confronts the future of gold in a world where it appears to have been relegated to the periphery of global finance.
From the Bible to the Gold Rush era to modern day Fort Knox and beyond, unforgettable characters stride through these pages. Contemplate gold from the diverse perspectives of monarchs and moneyers, potentates and politicians, men of legendary wealth and others of more plebeian beginnings; from Asia Minor's King Croesus to Rome's noted speculator Crassus, to Byzantine emperors and humble miners, Venice's Marco Polo and Spain's Francisco Pizarro, to Charlemagne and Charles de Gaulle, Richard I and Richard Nixon, Isaac Newton and Winston Churchill, Britain's economists David Ricardo and John Maynard Keynes, and Christopher Columbus and the Forty-Niners. Perhaps most remarkable are the frantic speculators who pushed gold to $850.00 an ounce in 1980 just as their counterparts twenty years later drove Internet stocks to exorbitant heights.
Whether it is Egyptian pharaohs with depraved tastes, the luxury-mad survivors of the Black Death, the Chinese inventor of paper money, the pirates on the Spanish Main, or the hardnosed believers in the international gold standard like the United States' President Herbert Hoover, gold has been the supreme possession. It has been an icon for greed and an emblem of rectitude, as well as a vehicle for vanity and a badge of power that has shaped the destiny of humanity through the ages. As Bernstein muses, "The joke is that nothing is as useless and useful all at the same time."
Far more than a tale of romantic myths, daring explorations, and the history of money and power struggles, The Power of Gold suggests that the true significance of this infamous element may lie in the timeless passions it continues to evoke, and what this reveals about ourselves.
Review
"Bernstein's book is a fascinating read, especially in light of the recent run-up in the price of gold. Should gold once again be viewed as a currency, as so many commentators have suggested? Were he still alive, Bernstein might laconically answer, 'Read my book.'" (Seeking Alpha, May 2012)
Synopsis
"The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financial environment….Peter Bernstein was reluctant to project the story of gold into the future. But to me his message was clear. Yes, gold will be with us, valued not only for its intrinsic qualities but as a last refuge and store of value in turbulent times. But its days as money, as a means of payment and a fixed unit of account are gone."
—
From the New Foreword by Paul VolckerThis bestselling book reveals a record of human nature in the ubiquity of gold with a new foreword by Paul Volcker
In this exciting book, the late Peter L. Bernstein tells the story of history's most coveted, celebrated, and inglorious asset: gold. From the ancient fascinations of Moses and Midas through the modern convulsions caused by the gold standard and its aftermath, gold has led many of its most eager and proud possessors to a bad end. And while the same cycle of obsession and desperation may reverberate in today's fast-moving, electronically-driven markets, the role of gold in shaping human history is the striking feature of this tumultuous tale. Such is the power of gold.
Whether it is Egyptian pharaohs with depraved tastes, the luxury-mad survivors of the Black Death, the Chinese inventor of paper money, the pirates on the Spanish Main, or the hardnosed believers in the international gold standard, gold has been the supreme possession. It has been an icon for greed and an emblem of rectitude, as well as a vehicle for vanity and a badge of power that has shaped the destiny of humanity through the ages.
- Discusses the beginnings of gold as something with magical, religious, and artistic qualities and follows its trail as we progress to the invention of coinage, the transformation of gold into money, and the gold standard
- Other bestselling books by the late Peter Bernstein: Against the Gods, Capital Ideas, and Capital Ideas Evolving
- Contemplates gold from the diverse perspectives of monarchs and moneyers, potentates and politicians, men of legendary wealth and others of more plebeian beginnings
Far more than a tale of romantic myths, daring explorations, and the history of money and power struggles, The Power of Gold suggests that the true significance of this infamous element may lie in the timeless passions it continues to evoke, and what this reveals about ourselves.
Synopsis
Praise For The Power of Gold"Mr. Bernstein has turned this story—not an obvious golden opportunity for even a writer of Mr. Bernstein's skill—into a real page-turner."
—The Wall Street Journal
"Bernstein . . . does full justice to his material. Almost every chapter contains some detail to surprise or delight. "
—Financial Times
"There are sugarplums throughout the book. . . .The pleasure of the bookis in its sheer number of unknown places and interesting episodes."
—The New York Times
"Bernstein's volume is a tour de force with a satisfying conclusion: The charactersin this drama prove themselves 'fools for gold, chasing an illusion.'"
—Business Week
"Admirably written . . . a wonderfully interesting view—not alone of gold but of thegreater economic history. Like other of his work, it is assured of a wide readership."
—John Kenneth Galbraith, Professor of Economics Emeritus, Harvard University
"The triumph of Peter Bernstein's book is that in the end you understand why and how it happened that the golden dog no longer barks. "
—The Boston Globe
"The range of research evident throughout the book is staggering. . . . Bernstein's ear for the telling quote is pitch perfect."
—USA Today
About the Author
The late Peter L. Bernstein was President of Peter L. Bernstein, Inc., an economic consulting firm for institutional investors he founded in 1973, after many years of managing billions of dollars in individual and institutional portfolios. Bernstein was also the author of ten books on economics and finance, including the bestselling Capital Ideas, Capital Ideas Evolving, and Against the Gods: The Remarkable Story of Risk. His writing combines the zest of a historian with the meticulous analytical powers of an economist.
Table of Contents
Foreword ixAcknowledgments xiii
PROLOGUE: The Supreme Possession 1
A METAL FOR ALL SEASONS
1. Get Gold at All Hazards 9
2. Midas’s Wish and the Creatures of Pure Chance 18
3. Darius’s Bathtub and the Cackling of the Geese 38
4. The Symbol and the Faith 52
5. Gold, Salt, and the Blessed Town 66
6. The Legacy of Eoba, Babba, and Udd 74
7. The Great Chain Reaction 85
8. The Disintegrating Age and the Kings’ Ransoms 96
9. The Sacred Thirst 114
THE PATH TO TRIUMPH
10. The Fatal Poison and Private Money 135
11. The Asian Necropolis and Hien Tsung’s Inadvertent Innovation 158
12. The Great Recoinage and the Last of the Magicians 175
13. The True Doctrine and the Great Evil 198
14. The New Mistress and the Cursed Discovery 219
15. The Badge of Honor 239
16. The Most Stupendous Conspiracy and the Endless Chain 260
THE DESCENT FROM GLORY
17. The Norman Conquest 283
18. The End of the Epoch 306
19. The Transcending Value 328
20. World War Eight and the Thirty Ounces of Gold 346
EPILOGUE: The Supreme Possession? 367
Notes 373
Bibliography 397
Index 409