Synopses & Reviews
A comprehensive, student-focused textbook designed primarily for undergraduate business students taking an introductory course on quantitative methods. Starting with no assumptions about students' knowledge, the authors use numerous examples, checkpoints and assessments to encourage "learning by doing" and provide support for students of all abilities. This edition includes a new chapter on decision-making, incorporates the use of SPSS in addition to Excel, and offers an expanded set of companion web resources for students and lecturers. Companion Website: http://www.palgrave.com/business/swift/home.htm
Table of Contents
Preface * PART ONE: ESSENTIAL MATHS * Numbers and Symbols * Simplifying Expressions * Solving Problems * Modelling Using Straight Lines * PART TWO: MORE MATHS * Some Special Equations * Modelling Using Curves * Rates of Change * PART THREE: DESCRIBING DATA * Pictures of Data * Summarising Data * PART FOUR: PROBABILITY * Measuring Uncertainty * Numerical Outcomes * Two or More Random Variables * Continuous Numerical Outcomes * PART FIVE: STATISTICS * Estimation * Testing Hypotheses * Correlation and Regression * Forecasting * Comparing Two Populations * Categorical Data * PART SIX: BUSINESS MODELLING * Linear Programming Models * Planning Projects * Models for Inventory Control * Time and Money * Controlling Quality * Simulating Reality * Decision-Making Index