Synopses & Reviews
For nearly four years, Cass R. Sunstein, bestselling author and President Obama’s “Regulatory Czar,” helped to oversee a revolution in better government. He explains how and why — and what comes next.
The future of government arrived four years ago. Government became simpler, it became smarter, and Cass Sunstein was at the center of it all. Drawing on state-of-the-art work in behavioral psychology and economics, Sunstein, as administrator of the powerful White House Office of Information and Regulatory Affairs (OIRA), quietly helped save the nation billions of dollars while preventing thousands of deaths and countless illnesses and accidents. All this was accomplished in part through the extraordinary power of nudges — low-cost, seemingly modest policies that preserve freedom of choice. In combination with smart, disciplined cost-benefit analysis, nudges are simplifying government and making it far more effective.
Twenty-first century insights now inform simplified mortgage and student loan applications, the labeling of food and energy-efficient cars, financial reform, and health care reform. New principles — democratizing data, presenting individuals and businesses with the most salient information, ensuring that the better outcome is the automatic outcome — are transforming government. Countless regulations are being streamlined or eliminated. Transparent review of which rules are working, and which aren’t, is becoming the norm. Citing numerous examples from his years in the first term of the Obama Administration, and projecting forward into a data-driven future, Simpler provides a new understanding of how government can work.
Review
"This inspiring book has a tale and a lesson. In the tale, a thinker with a passion for reason moves from the ivory tower to the White House and becomes a doer. The lesson is that regulation is not a dirty word and that thoughtful government works." Daniel Kahneman, bestselling author of Thinking, Fast and Slow
Review
"This may be the most important book to come out of President Obama's first term. Contrary to conservative perception, the administration, guided by Cass Sunstein, launched a brilliant effort to simplify and reduce regulations. Sunstein found ingenious ways to protect citizens and nudge corporate behavior while maximizing freedom and business opportunity. Simpler is a fascinating guide to how behavioral economics is improving government, and none too soon." Walter Isaacson, bestselling author of Steve Jobs
Review
"Everyone complains that government regulations are often dumb, but how could you make them smarter? Here's a guidebook by someone who did it. It should be read by everyone who sets policies for government, nonprofits, education, or business." Chip Heath, co-author of Decisive: How to Make Better Decisions in Life and Work
Review
"Tucked away from the sound and fury of politics, there is the quiet world of policy making. This fantastic book, from a magnificent scholar turned a master of this world, restored my faith in what governments really do, and more importantly in what a smart government could do to help citizens live better, more fulfilled lives." Dr. Esther Duflo, Professor of Poverty Alleviation and Development Analysis at Massachusetts Institute of Economics and Co-Founder and Director of the Abdul Latif Jameel Poverty Action Lab
Review
"Cass Sunstein: scholar, public servant, choice architect. This lays out a new vision for how research from academics and attention from the public can be used to make regulations and government work better and simpler—to protect the public at the lowest possible cost and hassle. No wonder Glenn Beck said Sunstein was the most dangerous man in America." Dr. Austan Goolsbee, University of Chicago Booth School of Business and former Chairman of the Council of Economic Advisers
Review
"We typically don't associate the idea of simple systems with government and large corporations. But in this fine book, Sunstein provides a glimpse into how we can tame the complexity beast and why it is important, even necessary if we want to improve our collective welfare." Dan Ariely, bestselling author of Predictably Irrational: The Hidden Forces that Shape our Decisions
Review
"Federal regulations determine the quality of the air we breathe and water we drink, the safety of our workplaces, the kinds of cars we can buy, and much more. In this book, Cass Sunstein shows how he helped President Obama use the smartest academic ideas to undertake the most important reform of our regulatory system in more than three decades. This revolution in regulation relies on using evidence, rather than ideology, to guide regulatory decisions and by making regulations simpler and easier to understand. Simple is a must (and fun) read for anyone who wants a deeper understanding of how government—and the people in it—are using the insights from the seminal research by Sunstein and others to make our lives healthier, safer, and more prosperous." Michael Greenstone, 3M Professor of Environmental Economics at MIT, Department of Economics
Review
"Sunstein’s firsthand knowledge and distinct humor give his account a real dynamism." Kirkus Reviews
Review
"[Simpler is] ...a lucid, engaging treatment of behavioral economics that sees a role for the state in nudging humans towards rationality and responsibility. The result is a forthright, compelling vision of technocratic government that's both efficient and humane." < -="" i="" -=""> - Publishers Weekly, - < -="" -=""> - starred review
Review
“A remarkably fun, engaging read.” Fortune.com
Synopsis
For nearly four years, Cass R. Sunstein, bestselling author and President Obama's "Regulatory Czar," helped to oversee a revolution in better government. He explains how and why--and what comes next.
Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children's diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you've never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future.
Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama's "regulatory czar" heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America's regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store.
The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.
Synopsis
Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your childrens diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office youve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future.
Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obamas “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of Americas regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store.
The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.
About the Author
Cass Sunstein is one of the nation’s leading legal scholars who, for the past fifteen years, has been at the forefront of behavioral economics. From 2009 to 2012, he served as the administrator of the White House Office of Information and Regulatory Affairs. He is the Felix Frankfurter Professor of Law at Harvard Law School. His book, Nudge, coauthored with Richard Thaler, was a national bestseller.