Synopses & Reviews
Celebrate All the Way to the Bank
Weddings, parades, fairs, graduations, conferences, political rallies, fashion shows--what do they have in common? Everyone would rather have someone else plan and conduct them That someone else can be you if you're a professional event planner who knows how to develop a theme, find a location, arrange entertainment, plan transportation and do the myriad things needed to pull an event off successfully.
Learn everything you need to know to get started in one of today's hottest--and most lucrative--businesses: How to stay abreast of the newest entertainment, food and decoration options Hot new industry trends, from environmentally friendly parties to extravagant first birthday parties and more How to build a loyal customer base for large and small events Targeted strategies for planning commercial events, political events, civic events, social events and more The latest information on the use of technology in event planning
With gross profits averaging 30 to 40 percent, you can easily earn six figures a year planning and conducting events--and have a blast in the process. If you're looking for a flexible schedule, a wide variety of responsibilities and new adventures every week, event planning is the business for you.
Synopsis
This up-to-date primer on one of todays hottest businesses walks readers step by step through the process of developing an event planning business, featuring more resources, new trends, new online tools and new interviews with fresh advice from successful event planners. Covering hot new trends in the industry, including the rise in first birthday celebrations, environmentally friendly parties, small-plate catering and more, this startup guide provides entrepreneurs with everything they need to take their event business from concept to reality. Aspiring event planners gain expert advice on logistical startup issues such as finding a location, selecting attorneys and other professionals, writing a solid contract, locating reliable vendors, buying adequate insurance, hiring quality employees and more. Plus, theyll learn success strategies for both full- and part-time event planners. New anecdotes from successful event planners, fresh dollar-stretching ideas, a brand new chapter on social media and more industry resources make this book a must-have for anyone entering this fast-paced, high-demand field.