Synopses & Reviews
The Blackwell Encyclopedic Dictionary of Marketing provides clear, concise, up to the minute, and highly informative definitions and explanations of the key concepts covering the whole of the fast-changing field of contemporary marketing. Bringing together specially commissioned and carefully edited entries, this will become the standard reference for students, researchers, academics, and practitioners.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. With entries ranging from extended explorations of major topics to short definitions of key terms, this major reference work gives the user:
- Authoritative and comprehensive coverage of the whole field including the marketing environment, marketing management, consumer behaviour, segmentation, organizational marketing, pricing, communications, retailing and distribution, product management, market research and international marketing.
- A full index and cross-references for detailed research, as well as relevant bibliographical citations for further study.
- Definitive entries covering the very latest developments in marketing.
This dictionary is part of The Blackwell Encyclopedia of Management, which contains ten further volumes covering each of the key areas of management science, developed under the editorship of Professor Cary L. Cooper from the Manchester School of Management and Professor Chris Argylis of Harvard Business School.
Synopsis
This volume provides clear, highly informative definitions and explanations of the key concepts in contemporary marketing. Bringing together specially commissioned entries from an international team of contributors, The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Entries include coverage of marketing environment, marketing management, consumer behavior, segmentation, organizational marketing, pricing, communications, retailing and distribution, product management, market research and international marketing.
Synopsis
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Synopsis
TheDictionaryhas been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
About the Author
Professor Dale Littler of the Manchester Business School, The University of Manchester has held a number of senior positions at the Manchester School of Management including the Head of the Manchester School of Management and Dean of Management. He established the Customer Research Academy and the Centre for Applied Management Research.
Dale Littler has been a visiting professor at major European business and management schools and departments. He has had several grants from the ESRC and was a principal investigator for around eight years on the ESRC funded Programme of Information and Communication Technologies. He has also had research grants from the European Commission, the Chartered Institute of Management Accountants, the Department of Trade and Industry, the Council for Scientific Policy, the Teaching Company Secretariat and from the private sector. He is on the editorial board of many marketing and technology management journals and has undertaken consultancies with a wide range of companies.
He has been a member of the Research Grants Board of the ESRC; and is currently on the Academic Senate of the Chartered Institute of Marketing, the Executive of the Academy of Marketing and is Chair of the national research committee of the Academy of Marketing.
Table of Contents
Preface.
List of Contributors.
Dictionary Entries A-Z.
Index.