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Powell's Staff:
Five Book Friday: In Memoriam
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Every year, the booksellers at Powell’s submit their Top Fives: their five favorite books that were released in 2023. It’s a list that, when put together, shows just how varied and interesting the book tastes of Powell’s booksellers are. I highly recommend digging into the recommendations — we would never lead you astray — but today...
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Brontez Purnell:
Powell’s Q&A: Brontez Purnell, author of ‘Ten Bridges I’ve Burnt’
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Rachael P.:
Starter Pack: Where to Begin with Ursula K. Le Guin
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The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace
by
Robert Passikoff
and
Amy Shea
Comment on this title
ISBN13:
9781438935423
ISBN10:
1438935420
Condition:
Standard
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$3.50
List Price:
$14.95
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5
1
What Our Readers Are Saying
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Average customer rating 5 (1 comments)
`
hellboialex
, January 04, 2009
This is an amazingly comprehensive book about consumer engagement, which seems to have become the 21st century marketer's brass ring. Going beyond "awareness" and "liking" and "time-spent," this book clearly identifies the difference between attaining brand engagement and the methods that are available to do just that -- Platforms like TV and online, Contexts like programs and websites, Messaging, and Experience. Most previous work in this are is very, very vague or cannot be easily applied. Amy Shea and Robert Passikoff have created a practical guide for measuring brand and campaign performance. Every chapter is back up with real-world, in-market validity tests, which is something that most of the pundits cannot provide. It is well written and easy to read and every chapter has a old blog excerpt that the authors wrote at an earlier time with a current follow-up showing just how predictive real engagement metrics can be. This is a book that should be on every marketer's book shelf.
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Product Details
ISBN:
9781438935423
Binding:
Trade Paperback
Publication date:
12/04/2008
Publisher:
Authorhouse
Language:
English
Pages:
216
Height:
.49IN
Width:
6.00IN
Thickness:
.75
LCCN:
2008910920
Number of Units:
1
Illustration:
Yes
Copyright Year:
2008
UPC Code:
2801438935425
Author:
Amy Shea
Author:
Ph. D. Robert Passikoff
Author:
Robert Passikoff
Author:
Amy Shea
Author:
Robert, Ph.D. Passikoff
Author:
Robert Passikoff, Ph.D.
$3.50
List Price:
$14.95
Used Trade Paperback
Ships in 1 to 3 days
Qty
Store
1
Burnside
More copies of this ISBN
New, Trade Paperback, $16.95
This title in other editions
New, Hardcover, $28.50
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