Synopses & Reviews
Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies.
With so much competition it is difficult to stand out through the noise. In "Will the Real You Please Stand Up", leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don't know how to harness and unleash...
Synopsis
Kim Garst owns Boom! Social and is one of the top social media personalities in the world and will be using all of her social media channels to spread the word. She is also a top blogger with one of the leading social media blogs and will use her position and influence there to promote the book. Additionally she speaks at numerous large conferences frequently and will promote the book with each talk she gives. Kim is also connected to many of the other major social media influencers and will reach out to them to help spread the word about her new book through their channels.
About the Author
Kim Garst is an internationally recognized social media expert. She is currently ranked by Forbes as the #8 Female Social Media Power Influencer in the world. She is also a regular contributor for the Huffington Post and her blog is listed as a Top 10 Social Media Blog by Social Media Examiner. Additionally, Kim is a noted keynote speaker, social media consultant and frequently cited/interviewed "expert" authority in print and on television for Businessweek, Fox News, NBC, CBS News and others.
Table of Contents
Chapter 1: Why Authenticity?
Chapter 2: How Do You Create Authenticity? Telling Your Brand's Story
Chapter 3: Authentic Marketers Are Successful Because They Are Just Like You
Chapter 4: Authentic Marketers Are Passionate
Chapter 5: Authentic Marketers Don't Control the Conversation
Chapter 6: Authentic Marketers Connect with and Build Communities
Chapter 7: Authentic Marketers Understand Virality
Chapter 8: What Happens When Authenticity Backfires?
Chapter 9: Authentic Brands Thrive
Chapter 10: Being Heard in a Noisy Social World