Synopses & Reviews
Christopher Columbus needed a sponsor for a dangerous expedition but the King of Portugal wasn't interested. He repackaged his proposal for the Queen of Spain. She put Columbus on retainer and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist.
That's where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the reader from Erik Weihenmayer's expedition to be the first blind man to summit Mt. Everest, to the first con-firmed dogsled expedition of the North Pole, to Audrey Mestre's deadly free dive expedition off Bayahibe Beach in the Dominican Republic. You Want To Go Where? is the only book that not only takes you behind-the-scenes of some of the most dangerous adventure expeditions in recent years, but shows how you can fund and arrange your own trip, including details on everything from grants to sponsorships.
For anyone who's ever had a dream to scale the tallest mountain or cross the largest ocean, You Want To Go Where? is ideal for armchair explorers and budding adventurers alike.
Synopsis
Part how-to; Part memoir. A sharp, inside look at adventure expeditions from a seasoned expert in Adventure marketing. The book includes tales of daring in the adventure travel world, like the tale of 33-year old ex-Navy SEAL, Dwight Collins, who set his mind to completing the fastest Trans-Atlantic voyage ever on a bicycle-powered boat (4 days, 20 hours). Blumenfeld also explores the darker side of the business, retelling the story of a corporate sponsorship he coordinated in which a 25-year old freediver was killed as she attempted a world record dive in the Dominican Republic. Blumenfeld stood on the boat"s deck with her husband as the body was pulled aboard from nearly 500 feet underwater. Also included is a practical guide for adventure travelers '" Paying for your trip '" grants, sponsorships, etc; Adventure Organizations; Recommended Reading and Viewing; Guide Services worldwide.
Synopsis
It's easy to get to the North Pole. The hard part is getting someone else to pay for the trip.
About the Author
Jeff Blumenfeldhas been a public relations professional for his entire 34-year career, promoting a diverse array of outdoor products and services. His clients have included 3M Thinsulate, The Coleman Company (camping gear), Du Pont (materials for ski and outdoor apparel), Lands" End, LEKI (ski poles), Timberland (footwear), Timex, and W.L. Gore & Associates (Gore-Tex fabric). For the past 14 years, he has written the country"s only monthly newsletter on the exploration field. His Expedition Newsis excerpted quarterly in the prestigious The Explorers Journal, and in all, has a readership of about 10,000. He has contacts at literally hundreds of media and maintains an electronic mailing list of 1,000 travel and outdoor editors, reporters and freelancers. Blumenfeld lives in Darien, CT.