Synopses & Reviews
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.Clear and concise explanations of the following concepts are included: Adhocracy Art of War Balanced ScorecardThe Boston Matrix Branding Business Process Re-engineeringCareer Anchor Competitive Advantage Continuous Process ImprovementCore Competencies Customer Relationship DecentralizationDecision Theory Management (CRM) Economic Value Added (EVA)Excellence Experience Curve Five StructuresThe Four Ps Gap Analysis Intellectual CapitalJust-in-Time Delivery Knowledge Management Lateral ThinkingLeadership Theory Management by Objectives Management ScienceMergers and Acquisitions The Mission Statement Neuro-linguistic Programming (NLP)Organic Growth Outsourcing Performance ManagementPlan Do Check Act (PDCA) Plan Organize Command Product/Market MatrixThe Psychological Contract Coordinate Control Relative Cost PositionRisk Analysis S Curve Six SigmaSeven S Model Stakeholder Analysis Strategic IntentSupply and Demand Team Building and Theories X, Y and ZVertical Integration Complementary Roles Value-based ManagementYield Management Zero-base Planning
About the Author
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.