Synopses & Reviews
Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter
The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally.
Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bobs advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny.
In 87 Secrets of Outrageous Business Success, you will discover:
** 7 steps to outrageous business success
** How to make yourself indispensable
** 7 ways to command higher fees
** How to become a more confident public speaker
** The 22 undeniable truths of life
** How to start your own home business after 50
** The 4 keys to success and happiness
** How to get really good at anything
** 10 ways to achieve Internet marketing success
** And more…
You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
Review
“If you asked me who the number one ‘sell yourself master in the world is, Id have to say it is, without question, Bob Bly.”
—Michael Masterson
“You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response.”
—Adella Pugh
“Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is Americas Top Copywriter and a genius marketer. Hes authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money.”
—Dick Larkin
“The best writing teacher in the business!”
—Tom Peric
“Bob, your stuff is always so good that even though Im retired now, I have to read it!”
—Gary Bencivenga
“I have huge admiration for your work. Youre one of the few guys out there selling real information — and selling it at a reasonable price! I think what youre doing is head and shoulders above others.”
—Mark Joyner
“You are someone Ive grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. Its a rare ‘guru in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. Im grateful to you.”
—Linda Capriotti
“During the past 20 years, Bob Bly has become one of Americas leading direct response copywriters. He has probably done more to teach other writers the craft of effective and persuasive writing than anyone else.”
—Roger C. Parker
“After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet.”
—Robert Ringer, best-selling author
“I love your e-mails. Read every single one of them as they come in.”
—Dr. Paul Hartunian
“I receive so many e-mail offers — too many — but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment its reaffirming to see that Bob continues to stand for a level of quality that matters — and happily, at a price that works. “
—Peg Prideaux
“Watch Bob Bly very closely. Hes a very intelligent marketer who knows how to get results and bring in the money!”
—John Kidd
“I have enjoyed all of the books that I have read of yours. I appreciate your no nonsense, take-it-to-the-bank advice that you deliver.”
—Nicholas J. Loise, RSVP Chicago
“The Handbook and your bonus are first class. Im very pleased. You never disappoint.”
—Louis J. Wasser, Copywriter
“The product promos youve been sending have plenty of content. I look forward to your e-mails, because they are great idea generators. And your price points are very reasonable. Id rather pay from $29-$97 for one of your products than the $299 - $500 Ive been dishing out to others. Your current business model is brilliant and fair.”
—Stanley M. Jackson
“I am delighted every time I take one of your recommendations! You havent steered me wrong once, and each of your products has been well worth every penny invested.”
—Pat Johnson
“I learn a lot from your e-mails even when they point to other products or products you sell. I like learning. Keep it coming.”
—Pat McKenzie
“Yours are one of the e-mails that I do enjoy and I order from you as often as I think I can use the help.”
—Joe Alagna
“I eagerly anticipate your e-mails — all of them. Ive made several purchases. You offer a lot of great advice and insight free. You offer a lot of [other] great advice and insight at very reasonable prices, typically with immediate delivery. Personally, I wouldnt want to miss the opportunity to consider anything you think might be helpful.”
—Linda Byam
“You develop a helpful product, describe it in detail, make it easy to access online, post a reasonable price and offer a money back guarantee. Personally, I thank you for your contribution. Ive purchased many of your products. And Ive made returns. You stand by what you sell, plus.”
—Lynn Roberts
“What we receive free from you and others has the potential to ignite countless ideas - priceless ones on occasion. The opportunity to in turn purchase something from the ‘sales e-mails is complimentary to you sharing so much priceless info with us — your willing subscribers. Press on and keep allowing us to benefit from your years of experience however you share it.”
—Eddie Stephen
Synopsis
Based on copywriter Bob Blys immensely popular online newsletter The Direct Response Letter, 87 Secrets of Outrageous Business Success compresses many years of Bobs advice into a quick-reading guide to living a happy, fulfilling, and abundant life. Containing dozens of bite-sized chapters each sharing a single key to business and life success, this book will help you achieve your goals, escape the rat race, and be master of your own destiny.
About the Author
Bob Bly is the author of eighty published books, including The Elements of Business Writing (Longman) and Start Your Own Home Business After 50 (Linden). He is a freelance copywriter with over thirty years experience in direct marketing; clients include PSE&G, IBM, AT&T, Medical Economics, Prentice Hall, and Kiplinger.
Table of Contents
Foreword
Acknowledgments
Introduction
1 Value Your Time
2 Get Paid for Your Information
3 Is the Customer Always Right?
4 Evaluating Customer Complaints
5 How to Dress for Success: the Lost Skeleton of Cadavra
6 Seven Steps to Outrageous Business Success
7 The Trouble With Asking Strangers for Favors
8 Do C-Level Executives Speak a Different Language?
9 Asking People for Free Advice
10 Find a Need and Fill It
11 Are You a Type A or Type B Personality?
12 Three Ways to Win at E-Mail Marketing
13 Whats Working in Direct Mail Today
14 Biggest Self-Help Myth Exposed
15 Fail Your Way to Success
16 Write Like Your Reader Talks
17 The Time for Action is Now
18 Make Yourself Indispensable
19 Have an Attitude of Gratitude
20 Keep Your PC Running in Any Situation
21 Stop Bragging
22 Stick to Your Niche
23 Twenty One Things That are Wrong About Modern Marketing
24 Do What Makes You Happy
25 How to Get People to Trust You
26 Why Information Products are Like Fruit
27 Should You Worry About Internet Piracy?
28 Best Places to Get Sales Leads
29 Let Go of the Past
30 How to Write Great How-to Content
31 Become a More Confident Speaker
32 The Four Stages of Marketing Competence
33 Twenty Two Undeniable Truths of Life
34 Start Small
35 Thirty Eight Great Headlines You Can Swipe
36 Seven Ways to Command Higher Fees
37 Command Premium Pricing for Your Products
38 Write Stronger Landing Pages
39 Ten Steps to Internet Marketing Success
40 Selling with “False Logic”
41 The Awful Truth About Affiliate Marketing
42 Thank a Teacher Today
43 Do You Really Need to Ask?
44 Start Your Own Home Business After 50
45 The 4 Keys to Success and Happiness
46 Five ways to Take the Fear and Anxiety Out of Public Speaking
47 New Google Algorithm Demands Better Article Writing
48 Service Businesses: 7 Ways to Beat Your Competitors
49 Is Your Music Still Inside You?
50 Marketing With Premiums
51 Work Is Its Own Reward
52 What I Love About Copywriting
53 How to Get Really Good at Writing or Anything Else
54 Keep Your PC Up and Running — All the Time
55 Common Grammar Mistakes to Avoid
56 Who Buys Information Products?
57 The Power of Persistence
58 The Hidden Dangers of a 9 to 5 Job
59 Three Reasons Why People Dont Write Well
60 Dont Get Enamored With Whats Hot and Trendy in Marketing
61 Improve Personal Productivity with the Pareto Principle
62 Why Internet Marketers Give Away Their Content for Free
63 Whats Your Definition of Success?
64 Information Marketing: Beyond E-Books
65 Five Proven Strategies for Getting Clients
66 Consumers Love Freebies
67 Motivating Consumers With the 4 Ds of Marketing
68 Why You Cant Do Everything
69 Seven Tips for Getting Your Book Published
70 Do This Before E-Mailing Affiliate Offers to Your List
71 How to Cut Down on Refund Requests
72 How to Treat Your Best Customers ... and Your Worst
73 Get Rich in Your Niche
74 Theres No Substitute for Real-World Experience
75 Time to Stop Reading and Start Doing
76 Do You Burn With the Envy of Others?
77 Write Like They Talk
78 The 3 Most Important Skills for Internet Marketing
79 Building Your “Swipe File”
80 Crafting Your Elevator Pitch
81 The Awful Truth About Content Marketing
82 How to Get Out of a Slump
83 Action vs. Motivation
84 The Virtue of Modesty
85 What It Really Takes to Become a Guru
86 What You Have to be Good At to Succeed
87 Five Mistakes I Wish I Had Avoided
Conclusion
4 Bonus Reports (a $116 Value) — Yours FREE
About the author
Index