Synopses & Reviews
0132803607 / 9780132803601 Framework for Marketing Management & Interpretive Simulations Access Code Card Group B Package
Package consists of:
0132539306 / 9780132539302 Framework for Marketing Management
0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B
Synopsis
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.