Synopses & Reviews
Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought between alternating current (AC) and direct current (DC).
AC/DC tells the little-known story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the "operating system" for his future inventionsnot to mention the company he founded, which would later become General Electric.
The battle over whether alternating or direct current would be the standard for transmitting electricity around the world changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow. Today's Digital Age wizards can take lessons from Edison's fierce battlecontrol an invention's technical standard and you control the market.
Review
"You'll never look at your wall socket the same again." Evan Ratliff, coauthor, Safe: The Race to Protect Ourselves in a Newly Dangerous World
Review
"A tale of astonishing genius and greed, a perfect reflection of the competing forces that built corporate America. McNichol offers us a ringside seat at the birth of a superpower, and it's a bloody, messy, and altogether fascinating spectacle." Brooke Gladstone, cohost, NPR's On the Media
Synopsis
AC/DC is an intoxicating mix of technological and business history that draws clear parallels to current day standards battles in software and electronics. Before there could be computers or televisions, however, there had to be electricity: this is the story of how Thomas Edison bet wrong in the vicious war between supporters of alternating current (AC) and direct current (DC). The savagery of this battle can be hardly imagined today. Untold numbers of animals were electrocuted in the battle to dominate public opinion (the most bizarre victim was a circus elephant who is still mourned by animal rights activists). Even today, the use of electric chairs on death row is a result of Edison's campaign to prove the lethality of AC.
More than a juicy story, AC/DC is an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the operating system for his future inventions: not to mention the company he founded, Edison General, now General Electric.
Synopsis
Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought between alternating current (AC) and direct current (DC).
AC/DC tells the little-known story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the "operating system" for his future inventionsnot to mention the company he founded, which would later become General Electric.
The battle over whether alternating or direct current would be the standard for transmitting electricity around the world changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow. Today's Digital Age wizards can take lessons from Edison's fierce battlecontrol an invention's technical standard and you control the market.
Synopsis
Praise for AC/DC"You'll never look at your wall socket the same again."
—Evan Ratliff, coauthor, Safe: The Race to Protect Ourselves in a Newly Dangerous World
"From the twisted copper wires of electricity's early years McNichol spins a story buzzing with genius and fraud, ambition and infamy, hilarity and humiliation. It's a joy to read: a comic operetta of American industrial history, full of great men, small minds and an alarming number of dead dogs."
—Craig Stoltz, health editor, Washington Post
"Few writers explain technology as well as Tom McNichol. No one's as good at finding the humor in it."
—Jeffrey O'Brien, senior editor, Wired magazine
"A fascinating history of the battle that decided what comes through the wires when we flick a switch. A great story of how far people will go to prove they're 'right' – and make a buck."
—J. J. Yore, executive producer, public radio's Marketplace
"A tale of astonishing genius and greed, a perfect reflection of the competing forces that built corporate America. McNichol offers us a ringside seat at the birth of a superpower, and it's a bloody, messy, and altogether fascinating spectacle."
—Brooke Gladstone, cohost, NPR's On the Media
Synopsis
AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the ?operating system? for his future inventions?not to mention the company he founded, General Electric.
About the Author
Tom McNichol is a Wired contributing editor. He makes regular contributions to the New York Times and has also written for many other popular business and technology outlets. He is also known for his radio segments on NPR.
Table of Contents
Prologue Negative and Positive.
1 First Sparks.
2 Lightning in a Bottle.
3 Enter the Wizard.
4 Let There Be Light.
5 Electrifying the Big Apple.
6 Tesla.
7 The Animal Experiments.
8 Old Sparky.
9 Pulse of the World.
10 Killing an Elephant.
11 Twilight by Battery Power.
12 DC’s Revenge.
Epilogue Standards Wars: Past, Present, and Future.
Further Readings in Electricity.
The Author.
Index.
Tech Q&A
Read the Tech Q&A with Tom McNichol