Synopses & Reviews
Synopsis
Part-I: The Convergence.- Chapter 1: Consumer Dynamics.- Chapter 2: Social Media and Markets.- Chapter 3: Relationship Strategy.- Part-II: The Shift.- Chapter 4: Neurobehavioral Perspectives.- Chapter 5: Rethinking Marketing.- Chapter 6: The Agile Mind-set.- Part-III: Window to the Future.- Chapter 9: Epilogue: The Extent of Agility.- I