Synopses & Reviews
This fascinating volume explores the impact of the industrial designer on America, using Toledo as a paradigm of the profound shift from manufacturing based solely on engineering to production involving design and marketing. Also explored are the role of the Toledo Museum of Art in this evolution and the role of professional design in shaping consumer products and mass taste in America.
Essays and case studies by leading scholars and cultural historians are accompanied by illustrations ranging from icons of American culture to important examples of industrial design. Subjects include the evolution of the Jeep into the SUV; Libbey Glass; the Toledo Scale Company; and Norman Bel Geddes as strategic planner for the "City of the Future."
Synopsis
This fascinating volume explores the impact of the industrial designer on America, using Toledo as a paradigm of the profound shift from manufacturing based solely on engineering to production involving design and marketing.