Synopses & Reviews
This book presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The book's clear and concise writing style and practical approach have been its consistent strengths and selling points.
Synopsis
The new edition of a textbook for undergraduate communications students. Covering broadcast announcing in the field or the studio, specific topics include improving the speaking voice, radio news and television news announcing, conducting interviews, commercials, and career advancement.
Synopsis
This book presents an introduction to the mechanics, tools, and techniques of television and radio announcing. This revised edition introduces new material on cutting-edge technologies and ethics in the broadcasting industry.
Description
Includes bibliographical references (p. 481-484) and index.
About the Author
Carl Hausman (Ph.D., the Union Graduate School; post-doctoral fellowship, New York University) is Associate Professor of Communications at Rowan University in Glassboro, New Jersey. Hausman is the author of 20 books, including nine on the mass media. He has worked as a radio producer, staff announcer, and freelance voice-over announcer. In addition to his experience in news and news management he has testified before Congress on media ethics issues.Philip Benoit (M.A., State University of New York, Oswego) is director of Public Affairs at Middlebury College in Middlebury, Vermont. Formerly the director of broadcasting at SUNY Oswego, Benoit has a broad background in radio, television, and public relations. He was executive officer of the American Forces Network in Europe and American Advisor to the Vietnamese Armed Forces Radio Network.Fritz Messere is Professor of Broadcasting and Telecommunications and chairman of Communication Studies at SUNY-Oswego. Messere has worked in radio and television and has an extensive background in production. He served as external assistant to FCC Commissioner Mimi Dawson and was the Faculty Fellow of the Annenberg Washington Program in Communication Policy Studies.Lewis B. O?Donnell (Ph.D., Syracuse University) is Professor Emeritus of Communication Studies at SUNY Oswego. O?Donnell, former president of a radio station ownership group, has worked in a variety of management and performance positions in radio and television. He has been awarded the Frank Stanton Fellowship by the International Radio and Television Society and the New York State Chancellor?s Award for Excellence in Teaching.
Table of Contents
Preface. Foreword. 1. The Communicator in Modern Media. 2. Improving Your Speaking Voice. 3. Understanding the Message. 4. Communicating the Message. 5. Radio Staff Announcing. 6. News Announcing Basics. 7. Television News Announcing. 8. The Craft of Interviewing. 9. Television and Radio Specialties. 10. Commercials and Acting. 11. Polishing Your Skills. 12. Career Advancement. Appendix A: Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy. Appendix B: Drill Material: Scripts and Commercial Copy. Appendix C: Focus on Technique: Pronunciation by the book. Glossary. Suggested Readings. Index.