Synopses & Reviews
Changes in the past three decades have profoundly affected the field of retailing. The wealth of data now available, advances in technology for designing and producing apparel, and the changing face of management in retail organizations provide only a few examples. Consumers have become more discerning with regard to the apparel they purchase, and while price is no longer the sole determining factor for a purchase, quality remains high on the list. Technological advances and societal changes fuel the need for up-to-date information and understanding among merchandising and management executives in the retailing industry. Apparel: Concepts and Practical Applications is designed to fill that need by examining the many components involved in becoming knowledgeable about apparel.
Synopsis
Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved—or seeking to become involved—in the field of retail merchandising and management.
About the Author
Barbara L. Stewart is a professor at the University of Houston.
Table of Contents
Roots of Apparel
-- Historic Costume
-- Social and Psychological Roots of
Apparel
-- The Creative Processes / Design
-- Creative Processes
-- Designers
Apparel Factors
-- Styles and Trends
-- Fabrics and Findings
-- Manufacturing Process
-- Industry Standards
Shoes and Handbags
-- Shoes and Handbags
Coordination and Marketing
-- Creating a Coordinated Image
-- Marketing Apparel Products
Making the Choice / Decision Making
-- Personal Choices
-- Organizational Decisions: Retail Choices