Synopses & Reviews
This book outlines India's opportunities and challenges in progressive stages and allows for a meaningful analysis of the risks posed. First, it provides the background to understanding India and sets the stage by highlighting the economic, legal and cultural variances that exist. This is necessary to understand the complexity that is India. The potential markets are then discussed focusing on the growth sectors, MNEs, the upper, middle and lower income segments, and regions and cities where growth is taking place. Next are presented the various pitfalls and obstacles that are frequently faced when operating in India. These can not only increase risk, lead to costly delays, involve lengthy litigation and payment of bribes, aggravate and frustrate, but may even result in total loss of investments. Keys to success are provided. Guidelines are also provided in selecting partners and appointing representatives, as well as the negotiating techniques that work in India. Finally, the book provides a comprehensive list of web resources to help the reader explore further, and connect with government and private sector bodies.
Synopsis
India, one of the world's fastest-growing large economies, offers business and investment opportunities across a multitude of sectors. More and more companies around the world are eager to do business in India. This book details the challenges and risks involved as well as providing real suggestions for overcoming them. It begins by providing a background to understanding India and highlights the business environment in which the economic, legal, and cultural variances exist. Potential markets are then discussed, focusing on the sectors, regions, and cities where growth is taking place; the upper, middle, and lower income segments; Indian MNEs; public sector and state-owned companies, and family-owned enterprises. Throughout the book, the author examines the various pitfalls and obstacles that are frequently encountered when operating in India, including political uncertainty and intransigence, corruption, bureaucratic roadblocks, the web of litigation, protecting intellectual property, labor and human resources limitations, and India's ubiquitous second economy. These not only increase risk and lead to costly delays on account of lengthy litigation and payment of bribes, aggravating frustration, but may also result in total loss of investments. The book concludes by providing keys to success, including guidelines for selecting partners and appointing agents, as well as negotiating techniques that work in India. It also includes a comprehensive list of web resources for further exploration, and to connect with government and private sector bodies.
About the Author
Fairfield, CT; Associate professor of international business at the John F. Welch College of Business; Sacred Heart University