B Corp Handbook How to Use Business as a Force for Good

Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business—led by well-known icons like Patagonia and Ben & Jerry’s as well as disruptive upstarts like Warby Parker and Etsy—recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc.

Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They’re called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

“The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company’s long-term bottom line.” Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

“B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit.” Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive

“The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment — at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change.” Suzanne DiBianca, President, Salesforce.com Foundation

“I think B Corporations will make more profits than other types of companies.” Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University

“I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore — this is the future.” Yvon Chouinard, founder of Patagonia

Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business.

Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts--including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben and Jerry's, Nutiva, and CleanWell.