Excerpt
TABLE OF CONTENTS
Introduction
Homemaker Helpers: Foods that revolutionized the kitchen—freeing Mom from the role of kitchen slave
Birds Eye Frozen Vegetables
Minute Rice
On-Cor Family-Size Entrees
Hamburger Helper
Kraft Macaroni & Cheese
Potato Buds Instant Mashed Potatoes
Marshmallow Fluff
Shake ’n Bake
Kool-Aid
Dinty Moore Beef Stew
Powerful Packages: Foods with innovative product delivery systems
Pillsbury Poppin’ Fresh Dough
Easy Cheese Aerosol (a.k.a. Snack Mate)
Jiffy Pop Popcorn
Pringles Potato Chips
I Can’t Believe It’s Not Butter! Spray
Reddi-wip
PAM
Lipton Cup-a-Soup
Triumphs of Technology: Foods that improve on Mother Nature
Coffee-mate Non-Dairy Creamer
Cool Whip
Sweet ’N Low
Tang
Sanka
Wonder Bread
Minute Maid Orange Juice
Bac-Os
Beer Nuts
Philadelphia Cream Cheese
Carnation Instant Breakfast
Indestructibles and Recyclables: Foods for the long haul—plus recycled food-factory
scraps
Carnation Instant Nonfat Dry Milk
Twinkies
SPAM
Velveeta
Slim Jim
Cheez Whiz
Mrs.Paul’s Fish Sticks
Ore-Ida Tater Tots
Marketing Marvels: Advertising has made these must-eats
Jell-O
Parkay
Clamato
Kellogg’s Pop-Tarts
SpaghettiOs
Little Debbie Snack Cakes
Green Giant Canned Peas
Swanson TV Dinners
Hawaiian Punch
Permissions and Trademarks
Index
Acknowledgments
Table of Equivalents