Synopses & Reviews
It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.
Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
Synopsis
An inspirational and practical roadmap to the American dream from Donny Deutsch and the amazing entrepreneurs seen nightly on his hit CNBC show The Big Idea. From the billionaire adman and television host who brings the fascinating stories of American's most creative and successful entrepreneurs into our homes every night on CNBC, come step-by-step strategies for anyone who has ever dreamt of following through on creating their own business. This is the long-awaited, high-profile how-to for entrepreneurs from inventors to artists, marketers to producers, teenagers to retireees, as Americans look to pursue their dreams and control their destinies.
Synopsis
It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem" Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.
Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
About the Author
Under Donny Deutsch's leadership as Chairman and Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency, with blue-chip clients, including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster, and Old Navy. Both Advertising Age and Adweek have honored the $2.7 billion agency time and again as “Agency of the Year.” Informed, opinionated, influential, and funny, Donny recently launched a hip and irreverent CNBC talk show, The Big Idea with Donny Deutsch, which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson’s Research.