Synopses & Reviews
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives.
This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valleyand, ultimately, our modern digital age.
Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews.
Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophythe HP Waythat put people ahead of products or profits.
There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive companyarguably the worlds greatest company.
This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.
Review
The best account so far of the lives of the two men who started Silicon Valley and created many of its lasting traditions and institutions.
San Jose Mercury News
Malone delivers an abundance of depth and detail in a thoroughly readable manner
his account of the two tech titans and the world they made has a fresh feel throughout.
The Washington Post
Malone has produced a biography, management guidebook, and business history, all in one.
BusinessWeek
Malone does the legacy of Hewlett and Packard a great service with this book. I hope it inspires a whole new generation of entrepreneurs to rise to the standards set by these two remarkable leaders.
Jim Collins, author, Good to Great
Synopsis
Acclaimed journalist Malone provides the definitive history of Bill Hewlett and Dave Packard and their founding of arguably the world's greatest company.
Synopsis
Others have written about the rise of Hewlett-Packard, including Dave Packard himself in
The HP Way. But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews.
Malone draws on his new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled success for decades.
He also shows what was really behind the HP Waythe groundbreaking management philosophy that put people ahead of products or profits. It was a hard-nosed business philosophy that created a ferociously competitive and adaptive companyarguably the worlds greatest company.
About the Author
MICHAEL S. MALONE, a Silicon Valley native, is one of Americas most distinguished technology journalists. The former editor of Forbes ASAP and currently a popular Web columnist for ABC, he has written for the Wall Street Journal, the New York Times, Wired, and Fast Company magazines. Among his books are The Big Score, The Virtual Corporation, Infinite Loop, and Intellectual Capital.