Synopses & Reviews
Synopsis
Blue Ocean Strategy was published in 2005 by Harvard Business Review Press; it unleashed a phenomenon. In 10 years, it would go on to sell 3.5 million copies worldwide (1 million of that in North America) in 44 languages, become a bestseller across five continents, and coin the business phrase "blue ocean." Authors Chan and Renee themselves became thought leaders, accumulating awards and recognition while setting up the Blue Ocean Institute at INSTEAD, the second largest business school in the world.
Blue Ocean Strategy reveals how smart companies stop competing head-to-head with rivals, abandon "market-competing moves"-- what they call red ocean strategy -- and embrace "market-creating moves"-a.k.a blue ocean strategy to profit exponentially because these companies reach untapped market spaces ripe for growth and innovation.
Yet, while the book was a huge success, Chan and Renee kept on getting the same feedback, from small shops on Main Street to giant firms on Wall Street. Entrepreneurs and startups were looking for concrete steps and a systematic process they could follow to create and capture blue oceans at minimal risk. And established companies stuck in the red ocean sought to understand how to move from the red to the blue. Tapping their worldwide network, Chan and Renee spent 10 years studying those who put blue ocean strategy into practice. They analyzed the patterns of successes and failures and drew lessons from their experiences to understand what works, what doesn't, and how to avoid the potential pitfalls.
Synopsis
BLUE OCEAN SHIFT is the essential follow up to the classic and 3.6 million copy global bestseller Blue Ocean Strategy. BLUE OCEAN SHIFT shows how to move beyond competing by inspiring people's confidence and seizing new growth, guiding managers step-by-step through how they can move their organizations from a red ocean (crowded with competition) to a blue ocean (uncontested market space).
This new book is packed with all-new research and real-world examples. Kim and Mauborgne introduce human psychology into this concrete step-by-step approach--based on practical tools and real world guidance--delivering the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
In the wake of Blue Ocean Strategy, organizations the world over from small shops on Main Street to giant firms on Wall Street to national governments had a call to action to get out of red oceans and move into blue waters. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question is how? After over a decade of new research, Kim and Mauborgne now have the answer: BLUE OCEAN SHIFT. Here they provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, BLUE OCEAN SHIFT is an indispensable guide.
Synopsis
Coming in Fall 2017: BLUE OCEAN SHIFT, the highly anticipated and essential follow-up to the 3.6 million-copy worldwide bestseller, Blue Ocean Strategy, from the acclaimed, award-winning authors W. Chan Kim and Renee Mauborgne."
Synopsis
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Synopsis
NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Synopsis
Selected as Apple iBooks' Best Business Book of the Month
Finalist for the Thinkers50 Strategy Award
A Financial Times Business Book of the Month BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Synopsis
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.