Synopses & Reviews
A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.
Review
""This book demystifies the concept and re-defines the boundaries of Branding from seeing it as a specialized marketing term to a broad holistic framework within which to consider every dimension of my business."" -- Roanan O'Loan, Senior Organizational Consultant, Microsoft
Synopsis
Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This book offers a fresh approach to how leaders can create more customer value using the brand as their guide.
F Joseph LePla, Suan V Davis and Lynn M Parker combine their experiences with leading organizations to show the various ways every organization can become brand driven. Each chapter provides focused discussion and tools that leaders can use to direct employees and other stakeholders to create and maintain unbreakable customer relationships.
Leaders who read Brand Driven will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.
About the Author
LYNN M. PARKER has more than 15 years' experience in technology marketing and brand development, and was one of the earliest practitioners of high tech public relations and product positioning.Susan V. Davis is a leadership and organizational development consultant, trainer, coach and public speaker.F. JOSEPH LEPLA has worked with a broad range of companies for 20 years to help develop and manage their brands.