Synopses & Reviews
For more than thirty-five years, Barb Schwarzcreator of the Home Staging industry and pioneer of the concepthas Staged and sold thousands of homes. During this time, she has also educated well over one million real estate professionals about Staging, and helped more than 12,000 people attain the Accredited Staging Professional (ASP) designation. Now, with Building a Successful Home Staging Business, Schwarz explains how you can set up your own Home Staging business and join the growing legions of creative men and women who are changing the way real estate is marketed and sold.
Home Stagers are an integral part of today's real estate industry. They give homes that fresh, picture-perfect look that helps sellers receive top dollar. Home Stagers are in high demand, and getting in on the ground floor of this business is an opportunity you don't want to miss. That's why Schwarz has created Building a Successful Home Staging Business.
Written in a straightforward and accessible style, this reliable resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarz's previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field.
Throughout these pages, Schwarz reveals how she started her own successful Home Staging empire, and discusses the specific steps you need to take in order to make your own Home Staging business prosper, including how to:
Write a business plan
Give bids for Staging projects
Market your business
Follow basic Home Staging techniques
Establish professional business practices
Establish and nurture relationships with real estate agents and brokers
Obtain your ASP designation
And much more
Home Staging works! It is a creative process that delivers tangible results and benefits both sellers and buyers. Whether you are thinking about starting a Home Staging business or want to improve upon an existing one, this timely guide can help you master the essential elements of a successful Home Staging business.
Synopsis
Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry.In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.
If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:
- How to write a business plan, market your company, and make the most of your resources
- How to work through the consulting, bidding, and Staging processes
- How to establish solid relationships with real estate agents and brokers
- How to obtain your Accredited Staging Professional (ASP) designation
Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.
Synopsis
The creator of the Home Staging concept outlines the best ways to start a Home Staging business
Home Stagers give homes that fresh, picture perfect look that help sellers fetch top dollar. In a straightforward and accessible style, Building a Successful Home Staging Business teaches anyone looking to launch an exciting, new career in the Home Staging industry how to run and maintain their own business. This practical guide builds on the success of Schwarz' s previous book, which taught people how to prepare a house for sale so that the seller gets the best price. Now Schwarz returns to share the specific techniques and strategies she used to start her own successful Home Staging empire. Readers will discover exactly what they need to do in order to make their Home Staging business work, including how to write a business plan, get bids for Staging projects, market the business, secure the proper insurance, and much more.
Barb Schwarz (Clayton, CA, and Whidbey Island, WA) is the creator of Home Staging. She has taught her Staging concepts to more than 1 million people around the world since 1985. As President and CEO of StagedHomes.com, she has more than 33 years' experience in Staging and has Staged and sold more than 5,000 homes. Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, Staging Life with Barb.
Synopsis
Let Barb Schwarz----the creator of the Home Staging concept----show you what it takes to make it in the Home Staging industry.
In 1972, Barb Schwarz coined the term Staging to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.
If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:
*
How to write a business plan, market your company, and make the most of your resources
*
How to work through the consulting, bidding, and Staging processes
*
How to establish solid relationships with real estate agents and brokers
*
How to obtain your Accredited Staging Professional (ASP) designation
Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.
About the Author
Barb Schwarz is the creator of Home Staging. She has taught her Staging concepts to more than one million people around the world since 1985. As President and CEO of StagedHomes.com, she has more than thirty-five years' experience in Staging and has Staged and sold more than 5,000 homes. Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, Staging Life with Barb. Schwarz is also the author of Home Staging: The Winning Way to Sell Your House for More Money (published by Wiley).
Table of Contents
Acknowledgments ix
Introduction 1
CHAPTER 1 From the Beginning 7
CHAPTER 2 Starting Your Home Staging Business 21
CHAPTER 3 Your Business Plan 35
CHAPTER 4 Cover Yourself! 45
CHAPTER 5 Services Provided by Home Stagers 61
CHAPTER 6 Bids, Fees, and Consultations 75
CHAPTER 7 Marketing Your Home Staging Business 95
CHAPTER 8 How to Work with Real Estate Professionals 117
CHAPTER 9 Lights, Camera, Action! Actual Staging 129
CHAPTER 10 The Future of Home Staging 155
Appendix A Sample Documents 171
Appendix B Increasing Real Estate Agent Earnings through Staging 201
Appendix C Showing Instructions for Homeowners 205
Appendix D Staging Criteria 207
Appendix E Moving Checklist 215
Appendix F Regional Chapters for the International Association of Home Staging Professionals 219
Index 231