Synopses & Reviews
Review
T+D: "An accessible and practical account of the experience in dealing with KM [knowledge management] issues...I would recommend Built to Learn to any trainer who’s developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that’s possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they’ve learned to help the rest of us along the way."
About the Author
"Aerospace giant Rockwell Collins typified the old-fashioned corporate approach to organizational learning: lackluster offerings in bland classroom settings, with little connection to the needs of employees or the goals of the company. Enter Cliff Purington and Chris Butler, who in three years transformed Rockwell into a full-fledged learning organization. With a strategy-based and technology-driven learning approach, a 400 percent increase in offerings, 24/7 access for 17,000 worldwide employees, and cost savings of $23 million, Rockwell is lauded and emulated by organizations all over the world.
For this vital book, Purington and Butler have organized their revolutionary approach into 10 clear steps that can similarly transform any company. Readers will learn new ways to build relationships, define core learning objectives, present a solid business case, and implement programs and assess their value. Each step offers detailed processes to follow, and explains what worked (and what didn’t), revealing the secrets behind Rockwell’s stunning transformation."
Table of Contents
"I. Ethical Leadership
Intelligent Life in the Universe
You’re Better Ough
Take Offense and Take the Offensive
Standing on Common Ground
False Prophets
Park Your Ethicar in the Harvard Yard
You Don’t Need Leaders to Tell People the Good News
Machiavellian, Manipulative, or Masterful?
Be-Guile
More P-O-W-E-R to You
II. Ethical Workplace Conduct
Verbally Abusive Behavior
E-Mail Ethics
To Be or Not to Be...Civil
Librarians Don’t Rule the World!
It’s for a Good Cause
Flirting with Danger
Leader of the PAC
Lobbying for Positions
Neutron Neutrality
Whatever It Takes
III. Ethical Salesmanship
A Stick in Time Saves Nine
A Sale of Need Is a Sale Indeed
Info fo’ You
Ethics from A to Z
Sell-ebrities
News-Capers
Inside Scoops
Ethics Audit
Take the ""Ow"" Out of ""Now""
Drug Testing: An Employer’s Right or an Employee’s Wrong?
IV. Ethical Management
Ethics Evaluation
Rites, Rights, and Wrongs
That Feather in Your Cap
Alphabet Soup-ervision
Manager Management
You Know There’s a Child
Will the Real Ethical Manager Please Stand?
Codified Ethics
Stand Up for Standards
Perform as a Norm
V. Ethical Teamwork
Blindfold Obstacle Course
Duty in General
Judgment Daze
Information Age-ing
Whistle-Blown in the Wind
How Do You Spell L-E-A-D-E-R?
Declarations of Dependence
There Is No Terror
This Is the House That MAC Built
Story Glory"