Synopses & Reviews
This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in users' writing and speaking abilities. The Communication Process. Designing Communication Strategy. Organizing and Developing the Message. Instructing and Persuading. Designing Visual Aids. The Writing Process. Letter Style and Format. Types of Business Letters. Memos and E-mail. Short Reports. Long Reports. Resumes. Job Application Letters. The Speaking Process. Types of Presentations. Team Writing and Speaking. Communication Strategies for Securing Employment. For anyone in business or management.
Table of Contents
1. The Communication Process.
2. Designing Communication Strategies.
3. Organizing and Developing the Message.
4. Instructing and Persuading.
5. Designing Visual Aids.
6. The Writing Process.
7. Letter Style and Format.
8. Types of Business Letters.
9. Memos and E-mail.
10. Short Reports.
11. Long Reports.
12. Résumés.
13. Job Application Letters.
14. The Speaking Process.
15. Types of Presentations.
16. Team Writing and Speaking.
17. Communication Strategies for Seeking Employment.
Appendix A. Grammar.
Appendix B. Punctuation.
Appendix C. Mechanics.
Appendix D. Style.
Appendix E. APA Documentation.
Appendix F. Critiquing Presentations.
Index.