Synopses & Reviews
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
About the Author
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication. Stephen is an Associate Professor at Columbus State Community College and a Lecturer at The Ohio State University. He teaches courses in business and technical communication, composition, creative writing, journalism, public relations, film and literature and freshman experience. He has also taught public relations at Ohio Dominican College. He received an MA in English and BAs in journalism and English from Ohio State. Steve has presented papers at conferences such as the Association for Busienss Communication, Northeast Modern Language Association, College English Association of Ohio, and Conferences on College Composition and Communication. Steve has served on ABC's Two-Year College Committee and on ABC's Diversity Committeee.
Table of Contents
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success
2. Adapting Your Message to Your Audience
3. Communicating Across Cultures
4. Planning, Writing, and Revising
5. Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
6. You-Attitude
7. Positive Emphasis
8. Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
9. Formats for Letters and Memos
10. Informative and Positive Messages
11. Negative Messages
12. Persuasive Messages
13. E-Mail Messages
Unit 4 Polishing Your Writing
14. Editing for Grammar and Punctuation
15. Choosing the Right Word
16. Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
17. Listening
18. Working and Writing in Teams
19. Planning, Conducting, and Recording Meetings
20. Making Oral Presentations
Unit 6 Research, Reports, and Visuals
21. Proposals and Progress Reports
22. Finding, Analyzing, and Documenting Information
23. Short Reports
24. Long Reports
25. Using Visuals
Unit 7 Job Hunting
26. Researching Jobs
27. Résumés
28. Job Application Letters
29. Job Interviews
30. Follow-Up Letters and Calls and Job Offers