Synopses & Reviews
The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.
About the Author
Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she's gravitated toward collaborative, interdisciplinary research.
Table of Contents
1. Understanding the Communication Process. 2. Planning Written Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Symbols. C. Frequently Confused and Misused Words.