Synopses & Reviews
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Review
"The pop-cultural references draw the readers in, and before they know it they are actively reading by engaging in the exercises. These exercises are well-supported by the truly practical advice that comes from successful business professionals."
Review
"The number of real-world business examples and questions to the reader about what they predict for the future or see as important will engage the students better than my textbook's more formal approach."
Synopsis
Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.
About the Author
Amy Newman is a senior lecturer of Management Communication at Cornell University, School of Hotel Administration. She teaches three communication courses: a first-year business communication class (primarily business writing); an upper-level persuasive communication class; and an elective, Corporate Communication. Newman also has taught classes at Ithaca College and Milano-The New School for Management and Urban Policy in New York City. In addition, she has taught several online classes for eCornell. Newman's research focuses on communication technologies, including media choices and companies' responses to social media posts. She has developed several online company scenarios to supplement Cengage business communication textbooks and maintains a blog of communication issues in the news (bizcominthenews.com). For 20 years, Newman held senior-level management positions and consulted with large companies such as Reuters, Canon, Scholastic, BOC Gases, and St. John's University. Her work focused on leadership development, internal communication, performance management, and automation of human resource processes. Newman has won grants for technology-based learning solutions and awards for teaching excellence and student advising. Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
Table of Contents
Note: Each chapter concludes with Summary, Key Terms, Putting It into Practice, Exercises, and a Continuing Case. I. Foundations of Business Communication 1. Understanding Business Communication Communicating in Organizations The Components of Communication Verbal Communication Directions of Communication Barriers to Communication Introducing the 3Ps (Problem, Process, Product) Model The 3Ps in Action (Problem, Process, Product): Using Euphemisms Apropriately Appendix: Urban Systems, Inc. 2. Contemporary Issues in Business Communication Contemporary Business Communication Issues Communicating in Work Teams Communicating in a Diverse Environment Ethics and Communication Communicating via E-Mail The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement 3. Interpersonal Communication Skills Nonverbal Communication Listening Communicating by Telephone Business Meetings The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting II. Developing Your Business Writing Skills 4. The Writing Process An Overview of the Writing Process Planning Drafting Revising Formatting and Proofreading The 3Ps in Action (Problem, Process, Product): A Simple Memo 5. Revising Your Writing What Do We Mean by Style? Choosing the Right Words Writing Effective Sentences Developing Logical Paragraphs Creating an Appropriate Tone Effective Business Writing The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message III. Correspondence 6. Routine Messages Planning the Routine Message Routine Requests Routine Replies Routine Claim Letters Routine Adjustment Letters Goodwill Messages The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter 7. Persuasive Messages Planning the Persuasive Message Organizing a Persuasive Request Common Types of Persuasive Requests Writing a Sales Letter The 3Ps in Action (Problem, Process, Product): A Sales Letter 8. Bad-News Messages Planning the Bad-News Message Bad-News Replies Announcing Bad News The 3Ps in Action (Problem, Process, Product): A Bad-News Message IV. Report Writing 9. Planning the Report and Managing Data Who Reads and Writes Reports? What Data Is Already Available? Collecting and Evaluating Data on the Internet Collecting Data Through Questionnaires Constructing Tables Preparing Charts Interpreting the Data The 3Ps in Action (Problem, Process, Product): A Questionnaire 10. Writing the Report Planning Drafting Developing an Effective Writing Style Documenting Your Sources Refining Your Draft The 3Ps in Action (Problem, Process, Product): A Section of a Report V. Oral and Employment Communication 11. Making Oral Presentations The Role of Business Presentations Planning the Presentation Planning Team and Video Presentations Visual Aids for Business Presentations Practicing and Delivering the Presentation Post-Presentation Activities The 3Ps in Action (Problem, Process, Product): A Business Presentation 12. Employment Communication Preparing Your Resume Writing Job-Application Letters Preparing for a Job Interview Conducting Yourself During the Interview Communicating After the Interview Business Etiquette The 3Ps in Action (Problem, Process, Product): An Application Letter Reference Manual A. Language Arts Basics B. Formatting Business Documents C. Common Types of Reports D. Glossary