Synopses & Reviews
This 18-chapter, 4-color text provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, news releases, and reports. A variety of checklists, guide sheets, and application exercises make this flexible text useful for students in both structured and individualized settings. Legal/Ethical, Global/Cultural Diversity, Thinking Cap features, and Online Exercises provide an interesting focus to students' learning.
Table of Contents
THE PROCESS AND CHALLENGE OF BUSINESS COMMUNICATIONSetting the Stage for Effective CommunicationChoosing the Right WordsDeveloping Sentences and ParagraphsBASICS FOR COMMUNICATING EFFECTIVELYPromoting GoodwillPlanning and Organizing Business MessagesUsing Technology to Capture and Refine IdeasFormatting Business MessagesEFFECTIVE MESSAGESWriting Goodwill MessagesWriting Messages for Inquiries and RequestsWriting Claim and Adjustment MessagesWriting Persuasive MessagesWriting Order, Credit, and Collection MessagesREPORTS AND MEDIA COMMUNICATIONSDeveloping Memo ReportsCreating News Releases and NewslettersConstructing and Presenting ReportsPreparing Meeting CommunicationsEMPLOYMENT COMMUNICATIONSConducting the Job SearchSelling Yourself to Employers