Synopses & Reviews
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Review
"I find the book and companion materials up to date, relevant, and interesting for students."-Molly Mayer, University of Cincinnati
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"This textbook offers a wonderful blend of rhetorical knowledge and essential aspects of digital technologies necessary for our twenty-first-century students."-Hem Paudel, University of Louisville
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"The text gives scenarios that students can understand and excellent writing examples."-Melisa Bryant, Forsyth Technical Community College
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"Students love it--told me they were going to keep the book as a resource. . . ." -Sara Cochran, Drury University
About the Author
Amy Newman is a senior lecturer of Management Communication at Cornell University, School of Hotel Administration. She teaches three communication courses: a first-year business communication class (primarily business writing); an upper-level persuasive communication class; and an elective, Corporate Communication. Newman also has taught classes at Ithaca College and Milano-The New School for Management and Urban Policy in New York City. In addition, she has taught several online classes for eCornell. Newman's research focuses on communication technologies, including media choices and companies' responses to social media posts. She has developed several online company scenarios to supplement Cengage business communication textbooks and maintains a blog of communication issues in the news (bizcominthenews.com). For 20 years, Newman held senior-level management positions and consulted with large companies such as Reuters, Canon, Scholastic, BOC Gases, and St. John's University. Her work focused on leadership development, internal communication, performance management, and automation of human resource processes. Newman has won grants for technology-based learning solutions and awards for teaching excellence and student advising.
Table of Contents
Part I: FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Team and Intercultural Communication. 3. Interpersonal Communication Skills. Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS. 4. The Writing Process. 5. Revising Your Writing. Part III: WRITTEN MESSAGES. 6. Neutral and Positive Messages. 7. Persuasive Messages. 8. Bad-News Messages. Part IV: REPORT WRITING. 9. Planning the Report and Managing Data. 10. Writing the Report. Part V: ORAL AND EMPLOYMENT COMMUNICATION. 11. Oral Presentations. 12. Employment Communication. Reference Manual A: Language Arts Basics. Reference Manual B: Formatting Business Documents. Reference Manual C: Common Types of Business Reports. Reference Manual D: Glossary.