Synopses & Reviews
BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Website explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities.
Review
"Chapter 7 is a superb addition to Dr. Guffey's text. I have never been disappointed in Dr. Guffey's textbooks or materials in the past, and she certainly has done an outstanding job of addressing electronic communication technologies in this chapter." - Virginia Hemby, Middle Tennessee State University
Review
"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University - Chico
About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses. Dr. Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister atrium (M.A.) degree in English, Linguistics, and Communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master's degree and PhD from the University of Southern California, Dr. Loewy gained considerable teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.
Table of Contents
Unit 1: COMMUNICATION FOUNDATIONS. 1. Communicating in Today's Workplace. 2. Developing Team, Listening, and Etiquette Skills. 3. Communicating Across Cultures. Unit 2: THE WRITING PROCESS. 4. Writing Process Phase 1: Analyze, Anticipate, and Adapt. 5. Writing Process Phase 2: Research, Organize, and Compose. 6. Writing Process Phase 3: Revise, Proofread, and Evaluate. Unit 3: BUSINESS CORRESPONDENCE. 7. E-mail Messages and Memos. 8. Positive Letters and Messages. 9. Persuasive and Sales Messages. 10. Negative Messages. Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. Unit 5: EMPLOYMENT COMMUNICATION. 15. Resumes and Cover Messages. 16. Interviewing and Follow-up. Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials). Appendix B: Document Format Guide. Appendix C: Documentation Guide. Appendix D: Correction Symbols.