Synopses & Reviews
This authoritative text focuses on the organization and operation of the U.S. textiles and
fashion industry how fashion apparel and accessories are designed, manufactured,
marketed, and distributed. Since the publication of the 1st edition, the textile/apparel
industry has continued to undergo tremendous change. Quick Response strategies have
evolved into supply-chain management, Web-based business-to-business and businessto-
consumer communications and commerce have grown, and mass customization is a
reality. The 4th edition of The Business of Fashion will continue to capture the technological,
organizational, and global changes in this dynamic industry with an emphasis on
social responsibility.
Synopsis
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Synopsis
This authoritative text examines how fashion apparel and accessories are designed, manufactured, marketed and distributed. It focuses on the organization and operation of the US textiles and fashion industry and the role of these industries within a global context.
About the Author
Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.
Table of Contents
Organization of the U.S. Textile, Apparel, and Home Fashions Industries
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions