Synopses & Reviews
This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.
Table of Contents
PART I. THRIVING PROFESSIONAL DEVELOPMENT FOR THE MASSAGE THERAPIST
1. Is a Massage Therapy Career Right for You?
2. Career Strategies and Professional Development
3. Time Management 101
4. Professional Issues
5. Self-Care
6. Networking
7. Internal Abundance: Personal Financial Planning Basics
PART II. A THRIVING MASSAGE BUSINESS TO CALL YOUR OWN
8. Your Own Practice: Getting Started
9. Location, Location, Location
10. Organizing and Legal Structuring
11. Marketing Fundamentals
12. More Marketing for Massage
13. External Abundance: Financial Management for Your Business
14. Managing Yourself and Others
15. Leveraging the Internet
APPENDICES
Appendix A Answer Key
Appendix B Documents, Samples and Activities
Appendix C Endnotes
Glossary