Synopses & Reviews
Are you unhappy with your body? Do you feel like you exercise and diet constantly but dont get results? If youre still struggling — or if youre simply ready to get motivated and get fit once and for all — Jim Karas has the only weight-loss and exercise plan youll ever need:
The Business Plan for the Body.
Karas is a Wharton-trained entrepreneur turned fitness professional whose CEO clients pay him $10,000 a week for his diet and exercise consultations. Now hes going to share his highly valued secrets with you. Jims clients shed pounds and shape up because they use a tried-and-true tool: the principles found in a classic business plan. What works for them will work for you, and you dont need to be a corporate mogul to make it happen. Jim will teach you how to:
Create your mission statement: Take a simple but powerful first step toward reaching your weight-loss and fitness goals
Research the competition: Discover why todays hottest diet and exercise programs dont work for the long term, but why The Business Plan for the Body works for a lifetime
Do the numbers: Calculate your basal metabolic rate (calories in minus calories out equals weight loss) — do the math to dramatically improve how your body looks and feels
Jim also explodes some common but popular myths about fat, food, and fitness (for instance, why aerobic exercise isnt the key to weight loss) and offers up simple eating guidelines and an exercise solution you can live with for the rest of your life. The Business Plan for the Body provides everything you need — from motivation to information—to achieve your goals for weight loss and fitness, and most important, to maintain your success.
About the Author
JIM KARAS is a graduate of the Wharton School of Business, attended the London School of Economics, worked as a highly successful private portfolio manager, and created Solo Sessions, the most successful weight-loss management firm in Chicago. In addition to lecturing and presenting workshops, he has been featured on ABC's Good Morning America. Jim resides in Chicago with his wife, Ellen, and their two children, Olivia and Evan.