Synopses & Reviews
Review
“By learning from the experience of the Israeli companies profiled in this book, American businesses can begin to take steps to strengthen their organization to carry on in the face of terrorism or other major crises.”
---Journal Counterterroism & Homeland Security International
Review
“Carrison brings a human touch to the task he sets for himself… He extracts some valuable lessons that could be useful to any manager under extraordinary pressure… This would be an instructive book to read on a transatlantic business trip, whatever your point of departure.”
--The Jerusalem Post
Review
“Carrison offers some fascinating vignettes and first-hand accounts of life at work from Israeli managers’ points of view. One of the book’s many strengths is its variety of interviews presented in a straightforward Q&A format.”
-Harvard Business School, "Working Knowledge" Book Report
Review
“…interesting and well-written book”
--Security Management
Review
“…a finely crafted work”
-Sacramento Business Journal
Review
“Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.”
---California Israel Business News
Review
“This book will not only interest businesspeople. It presents one of the most absorbing and fascinating accounts of behind-the-headlines life in contemporary Israel that this writer has ever read.”
--Wisconsin Jewish Chronicle
Review
"Author's Note
Introduction Writing a Book on Business and Terror
Chapter 1 The Assault on the Economy
""Very simply, the people stopped coming."" Ari Marom, Israel Ministry of Tourism
Chapter 2 Meeting the Threat
""I learned how inefficient we were before this crisis. When business returns, we’ll make a fortune here. We’ll never go back to the old ways. The intifada has been a school for us."" Raphy Weiner, General Manager, Daniel Hotel
Chapter 3 Managing Through the Crisis
""We understand that we have to excel and be better than in more normal times. We can't allow the red lights to start blinking in the minds of our customers."" Moti Boness, President, Israel Aircraft Industries
Chapter 4 Eleven Months Annual Leave
""There are days when tensions are particularly high, when I call my managers and ask them to bring their guns."" Baruch Peled, Managing Director, Mango DSP (manufacturer of digital signal processors)
Chapter 5 The Unique Role of the Business Community
""I hate the idea that only generals and politicians are handling these issues. It’s time for us businesspeople to take part."" Benny Gaon, CEO, Gaon Holdings (capital investment firm)
Conclusion Preparing for the Long Haul
""We don’t even refer to it as a 'crisis' anymore; it is normal life for us now."" Janos Damon, Director, Israeli Hotel Managers Association"
“By learning from the experience of the Israeli companies profiled in this book, American businesses can begin to take steps to strengthen their organization to carry on in the face of terrorism or other major crises.”
---Journal Counterterroism & Homeland Security International
“Carrison brings a human touch to the task he sets for himself… He extracts some valuable lessons that could be useful to any manager under extraordinary pressure… This would be an instructive book to read on a transatlantic business trip, whatever your point of departure.”
--The Jerusalem Post
“This book will not only interest businesspeople. It presents one of the most absorbing and fascinating accounts of behind-the-headlines life in contemporary Israel that this writer has ever read.”
--Wisconsin Jewish Chronicle
“Carrison offers some fascinating vignettes and first-hand accounts of life at work from Israeli managers’ points of view. One of the book’s many strengths is its variety of interviews presented in a straightforward Q&A format.”
-Harvard Business School, "Working Knowledge" Book Report
“…interesting and well-written book”
--Security Management
“…a finely crafted work”
-Sacramento Business Journal
“Ever so often, though, a book comes along that is truly important and says something compelling about the business world that isn’t being said in the more ‘popular’ business literature. When such a book comes along – and it’s a rare occasion – I feel the need to write about it… it offers a powerful, pragmatic and urgent guide for American business owners”
-Cliff Ennico, syndicated small business columnist
“Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.”
---California Israel Business News
Review
"Chief Engineer: ""Although written for the business community, Business Under Fire contains information that should be studied by every American. Entertaining, insightful, and well written, Business Under Fire is a must read for any business man or woman.""
California Israel Business News (www.ca-israelchamber.org): ""Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.""
Harvard Business School Working Knowledge (hbswk.hbs.edu): ""Carrison offers some fascinating vignettes and first-hand accounts of life at work from Israeli managersí point of view.""
Security Management: ""[offers] valuable insight into managing a business with a suddenly shrinking customer base and reassurance to anyone considering a visit to or an investment in Israel.""
The Jewish Press: ""...Carrison emerges as an attentive and wise listener, who derives the most he can from what he hears and sees. This would be an instructive book to read on a trans-Atlantic business trip, whatever your point of departure.""
Sacramento Business Journal: ""...a finely crafted work."""
Review
"""Every so often a book comes along that is truly important and says something compelling about the business world that isn't being said in the more 'popular' business literature. When such a book comes along -- and it's a rare occasion -- I feel the need to write about it Carrison's book contains exhaustive interviews with prominent business leaders, managers and employees in a variety of Israeli industries, and offers a powerful, pragmatic and urgent guide for American business owners.""
-- Succeeding in Your Business column by Cliff Ennico, nationally syndicated"
Review
“Ever so often, though, a book comes along that is truly important and says something compelling about the business world that isn’t being said in the more ‘popular’ business literature. When such a book comes along – and it’s a rare occasion – I feel the need to write about it… it offers a powerful, pragmatic and urgent guide for American business owners”
-Cliff Ennico, syndicated small business columnist
Synopsis
"from Israel’s experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust.
How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction?
Based on in-depth personal interviews conducted in Israel by the author, Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.
Readers will learn how to:
* prepare for the worst
* find new markets and customer bases
* motivate in a stressful, uncertain environment
* make a profit under previously unimaginable conditions
* make quick, intuitive decisions
* build flexibility into long-term plans
Packed with fascinating first-person accounts from CEOs, managers, and in-the-trenches employees who have been through it all, Business Under Fire contains hard-won insights every business can learn from."
About the Author
Dan Carrison (Los Angeles, CA) is a partner in Semper Fi Consulting and the author of Semper Fi: Business Leadership the Marine Corps Way (0-8144-0413-8) and Deadline! (0-8144-0726-9).
Table of Contents
"Author's Note
Introduction Writing a Book on Business and Terror
Chapter 1 The Assault on the Economy
""Very simply, the people stopped coming."" Ari Marom, Israel Ministry of Tourism
Chapter 2 Meeting the Threat
""I learned how inefficient we were before this crisis. When business returns, we’ll make a fortune here. We’ll never go back to the old ways. The intifada has been a school for us."" Raphy Weiner, General Manager, Daniel Hotel
Chapter 3 Managing Through the Crisis
""We understand that we have to excel and be better than in more normal times. We can't allow the red lights to start blinking in the minds of our customers."" Moti Boness, President, Israel Aircraft Industries
Chapter 4 Eleven Months Annual Leave
""There are days when tensions are particularly high, when I call my managers and ask them to bring their guns."" Baruch Peled, Managing Director, Mango DSP (manufacturer of digital signal processors)
Chapter 5 The Unique Role of the Business Community
""I hate the idea that only generals and politicians are handling these issues. It’s time for us businesspeople to take part."" Benny Gaon, CEO, Gaon Holdings (capital investment firm)
Conclusion Preparing for the Long Haul
""We don’t even refer to it as a 'crisis' anymore; it is normal life for us now."" Janos Damon, Director, Israeli Hotel Managers Association"