Synopses & Reviews
Based on the single largest neuromarketing study ever conducted,
Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths
Buyology confronts:
• Sex doesnt sell - people in skimpy clothing and provocative poses dont persuade us to buy products.
• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.
• Color can be so iconic that the sight of the robins egg blue of a certain famous jewelry brand significantly raises womens heart rates.
• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.
• “Cool” brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstroms revelations will captivate anyone whos been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of todays consumer.
About the Author
Martin Lindstrom is one of the worlds most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the
Wall Street Journal as one of the ten best marketing books ever published.
Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek, and lectures widely on retail anthropology.