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Captains of Consciousness Advertising & the Social Roots of the Consumer Culture

by Stuart Ewen
Captains of Consciousness Advertising & the Social Roots of the Consumer Culture

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  • Synopses & Reviews

ISBN13: 9780465021550
ISBN10: 0465021557
Condition: Standard


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Synopses & Reviews

Publisher Comments

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Synopsis

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyerss award-winning PBS series The Public Mind. He lives in New York City.

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Product Details

ISBN:
9780465021550
Binding:
Trade Paperback
Publication date:
06/01/2001
Publisher:
BASIC BOOKS
Pages:
272
Height:
.70IN
Width:
5.00IN
Thickness:
.75
Number of Units:
1
Illustration:
Yes
Copyright Year:
2001
Author:
Stuart Ewen
Author:
Stuart Ewen
Author:
Stuart Ewen
Author:
Stuart Ewen
Subject:
Industries -- Social aspects -- United States.
Subject:
Consumers -- United States.
Subject:
Advertising

Ships free on qualified orders.
Add to Cart
$9.95
List Price:$22.99
Used Trade Paperback
Ships in 1 to 3 days
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1Burnside

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