Synopses & Reviews
LEAD WITH CARROTS, NOT STICKS
The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purposebased recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher:
- Productivity
- Engagement
- Retention
- Customer satisfaction
This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.
Review
"Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance." -- John Mullen, Global Chief Executive Officer, DHL Express
Review
"The Carrot Principle is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers." -- Ron Nelson, Chairman and CEO, Avis Budget Group, Inc.
Review
"To succeed in today's ultracompetitive workplace, it is imperative that you have highly motivated people. The Carrot Principle provides managers with an exceptional tool to recognize people for their contributions to your success while outlining a process to perpetuate a culture of recognition throughout your entire organization." -- Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset Management LLC (A Mellon Financial Company)
Review
"The Carrot Principle not only shows you why, but also how to use recognition and appreciation. This book, as part of your overall operating strategy, will help in obtaining and maintaining a highly motivated workforce that will drive your business toward success." -- Harry Paul, coauthor of Fish! A Remarkable Way to Boost Morale and Improve Results and Revved! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results
Review
"The Carrot Principle should be required reading for every CEO and aspiring CEO, manager and aspiring manager, every business school student in the world, and every basketball coach. This is the premier prescriptive book on recognition, revealing not only why, but also providing a road map about how." -- Scott O'Neil, Senior Vice President, Team Marketing and Business Operations, National Basketball Association
Synopsis
The best-selling authors of A Carrot a Day and The 24-Carrot Manager reveal how managers can increase their effectiveness through strategic communication, team-building, and goal-setting practices as exemplified by top executives from some of the world's most successful companies. Simultaneous.
Synopsis
LEAD WITH CARROTS, NOT STICKS
The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purposebased recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher:
- Productivity
- Engagement
- Retention
- Customer satisfaction
This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.
About the Author
Adrian Gostick is the New York Times bestselling co-author of The Carrot Principle and The Orange Revolution, which are sold in more than 50 countries around the world. He is a founder of the global training and consulting firm The Culture Works, with a focus in Recognition, Teamwork, and Culture. Learn more at TheCultureWorks.com or adriangostick.com Chester Elton is co-author of The Carrot Principle and The Orange Revolution, a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural issues. Learn more at TheCultureWorks.com or chesterelton.com