Synopses & Reviews
Synopsis
- Presents an in-depth look at 10 of the world's most inspiring catalogs and the surprisingly emotional reasons why they work
- Designed by the world-renowned Valentine Group, of New York City
- Catalogs and magazines will be a $125 billion business by 2004
Synopsis
This gorgeous volume examines the lucrative, competive, and challenging world of catalog design. Profiling some of today's most beautiful (and controversial) catalogs--including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercombie & Fitch and more--Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with full-color photos and intriguing historical and descriptive text, it demonstrates the how, why, and what-if of great catalog design.