Synopses & Reviews
The way one communicates across ethnicities and cultures can vary, leading to miscommunication and misinterpretation. In a diverse setting, communication is far more complicated than the linear model of communication. Consequently, many employees may feel frustrated when their warm smiles are misinterpreted, their informal demeanor mistaken for sloppy work, and their heavy accents received as being too fuzzy a communication style. In business particularly, this friction can strain personal relationships, and reduce productivity. Executives thus need to become proficient cross cultural communicators to succeed in a global environment. They should be able to recognize and adapt to different cultures. What constitutes the principles of cross cultural communication, and how these principles can be developed and applied across most cultures and countries is the focus of this book. The book approaches communication in diverse environments as an exercise in understanding communication across physical, and psycho-social boundaries; hence its title.
Synopsis
This handy book on intercultural communication is ideal for the busy executive, frequent international business traveler, expatriate, and student of international business communication. It offers insights into the finer nuances of intercultural communication and assists in decision making, problem solving, and adjusting to other cultures. Lucid and practical in its approach, the book is replete with numerous examples that illustrate business beyond boundaries. It goes beyond a mere laundry list approach to one that enumerates the underlying phenomena that characterize international meetings, presentations, and negotiations. It offers a unique South Asian perspective on cross-cultural communication and is a must-read for those preparing to sign international deals in the near future.
About the Author
Lucknow, Uttar Pradesh, India; Associate Professor of Communication; Indian Institute of Management Lucknow