Synopses & Reviews
Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling andlt;Iandgt;Microsoft Secretsandlt;/Iandgt; co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. andlt;BRandgt; With a new afterword updating the events of the year following publication of the hardcover edition, andlt;Iandgt;Competing on Internet Timeandlt;/Iandgt; is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.
Review
Walter S. Mossberg andlt;Iandgt;The Wall Street Journalandlt;/Iandgt; The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.
Review
Walter S. Mossberg
The Wall Street Journal
The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.
Review
Teresa McUsic andlt;Iandgt;The Miami Heraldandlt;/Iandgt; Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account.
Review
Steve Hamm andlt;Iandgt;Business Weekandlt;/Iandgt; A marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections.
Review
Katherine Mieszkowski andlt;Iandgt;Fast Companyandlt;/Iandgt; A rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart.
About the Author
andlt;Bandgt;Michael A. Cusumano,andlt;/Bandgt; co-author of the newly published andlt;Iandgt;Thinking Beyond Leanandlt;/Iandgt; and the international bestseller andlt;Iandgt;Microsoft Secrets,andlt;/Iandgt; is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of andlt;Iandgt;The Japanese Automobile Industryandlt;/Iandgt; and andlt;Iandgt;Japan's Software Factories.andlt;/Iandgt;
Table of Contents
andlt;BRandgt;andlt;Bandgt;Contentsandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Prefaceandlt;BRandgt;andlt;BRandgt;Acknowledgmentsandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;1: Introductionandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Competing in the Age of the Internetandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;2: Creating the Companyandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;The Vision, the People, and the Organizationandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;3: Competitive Strategyandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Using Judo to Turn an Opponent's Strength into Weaknessandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;4: Design Strategyandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Leverage through Cross-Platform Techniquesandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;5: Development Strategyandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Flexible, Fast, and "Slightly out of Control"andlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;6: Competing on Internet Timeandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Lessons from Netscape and Microsoftandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Afterwordandlt;/Iandgt;andlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Appendix 1andlt;/Iandgt; Netscape's Chronologyandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Appendix 2andlt;/Iandgt; Netscape's Productsandlt;BRandgt;andlt;BRandgt;andlt;Iandgt;Interviewsandlt;BRandgt;andlt;BRandgt;Notesandlt;BRandgt;andlt;BRandgt;Indexandlt;/Iandgt;