Synopses & Reviews
Devoted solely to the unique form of publicity needed to launch a book, this guide divulges all the strategies that spell success in the publishing world.
The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Reader are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Review
"Publicity is to books what oxygen is to lungs. Without it, sales suffocate and die. This book is a lifeline for publishing professionals and writers alike." Kent Carroll, publisher, Carroll & Graf
Review
"The Complete Guide to Book Publicity is the most comprehensive manual for effective publicity, promotion, and public relations campaigns. Jodee includes solid information on the how, who, where, when, and how much of increasing sell-in and sell-through results." Robert Baensch, director, Center for Publishing, New York University
About the Author
Jodee Blanco has spearheaded campaigns for more than fifteen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities. She is also the author of The Evolving Woman: Intimate Confessions of Surviving Mr. Wrong.