Synopses & Reviews
Synopsis
Highlights of the ninth edition:
New section of Internet Research Cases and end of chapter experiential exercises for researching and analyzing companies.
Five of the mini-cases are included in the book.
- eBay
- Hershey Foods
- AirTran
- Tyson Foods
- Eli Lilly
Five additional mini-cases are on the companion website at www.prenhall.com/wheelen
- Southwest Airlines
- Stryker
- Heinz
- Williams-Sonoma
- Pfizer