Synopses & Reviews
This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.
This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.
Synopsis
Construction is the foundation of fashion design. It takes great skill to take a two-dimensional drawing and turn it into a successful garment—and now fashion designers can learn those essential skills, from Basics Fashion Design: Construction. With no-nonsense text and more than 200 color images, this book leads readers through the essential stages of creating a garment, from pattern cutting to
construction and draping a mannequin, to finishes and haberdashery. Interviews with designers and other fashion-industry creatives from around the globe offer exciting insights into garment construction, from concept to execution.
Synopsis
"Basics Fashion Design 03: Construction" leads the reader through the essential stages of creating a garment, from pattern cutting and draping a mannequin, to finishing and haberdashery.
Construction is the foundation of fashion design; it takes passion and skill to turn a two-dimensional drawing into a successful garment. This book guides you through the process, teaching you the theory, practical skills and techniques you need to succeed.
Synopsis
AVA Academia’s Fashion Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of architecture. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.
Basics Fashion Design: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. The design process and sources of research for menswear are considered and presented in context with fashion drawings and presentation formats from students and recent graduates as well as more established design labels. There are also interviews with contemporary menswear labels, stylists and designers, which provide valuable insights into the different styles and role models who continue to influence and define menswear in the 21st century.
Synopsis
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Basics Fashion Design: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually illustrated book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Understanding the design process and sources of research for menswear are also considered and presented in context with fashion drawings and presentation formats from students and recent graduates as well as more established design labels. '
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These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.'
Synopsis
A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. The shoot process is broken down step by step to demonstrate the preparation and editing of clothing, the shoot day itself and the post-production processes.
Synopsis
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Basics Fashion Design: Styling explains how to analyse and translate trends and fashion collections and to understand the importance of cultural and historical research, integral to the creation of original and innovative work. The book outlines the skills required to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling). Personal styling is also described, from one-to one styling in retail outlets to the styling of musicians and celebrities. The book features case studies and interviews to give real insight into a stylist’s day-to-day activities, as well as their backgrounds and motivations. The shoot process is broken down step by step to demonstrate everything from preparation through to image selection and post-production processes. '
Synopsis
Construction is the foundation of fashion design. It takes great skill to take a two-dimensional drawing and turn it into a successful garment—and now fashion designers can learn those essential skills, from Basics Fashion Design: Construction. With no-nonsense text and more than 200 color images, this book leads readers through the essential stages of creating a garment, from pattern cutting to
construction and draping a mannequin, to finishes and haberdashery. Interviews with designers and other fashion-industry creatives from around the globe offer exciting insights into garment construction, from concept to execution.
About the Author
Virginia Grose originally trained as a fashion designer, and has worked in the fashion industry for more than 25 years. Most of Virginia’s experience is in the supply chain and product development sectors. She gained her professional experience with Courtaulds supplying several major UK and international retailers, and has worked with a wide range of international clients such Marks & Spencer, Wal-Mart and a range of luxury cashmere brands.
Virginia achieved an MBA in retailing at Scotland’s University of Stirling, where she specialised in international retailing and marketing with a fashion bias. She is currently course leader at Westminster University in MA Fashion Business Management and teaches students from all over the world.
Table of Contents
'\'Introduction
Chapter One: Concept Types of designer The creative process From couture to high street Interview: Kim Mannino (Trend Forecasting Director) Case study & exercises: WGSN Internet Based Prediction Company
Chapter Two: Product Development The role of design in business Presenting ideas for business The design brief and technical innovation Interview: George Sharp–St John (Executive Vice President of Design) Case study & exercises Marks & Spencer
Chapter Three: Retailing The role of the retailer Retail strategy The role of the buyer The role of the merchandiser Interview: George De Silva (Fashion Retailer CEO) Case study & exercise –Topshop
Chapter Four: The Supply Chain Manufacturing and global sourcing Risk management and key performance/success indicators Ethics and corporate social responsibility (CSR) in the supply chain The role of NGOs in the management of the supply chain [Logistics and outsourcing in the supply chain Interview: Rob Hendry (Sales Director, Courtaulds) Case study & exercise Manufacturing Cashmere for WalMart
Chapter Five: Branding Retail formats International retailing Movers and shakers Multi-channel retailing Brand development methods and brand protection Customer profiling Interview Nicky Lovell (Head of Client Management, McArthurglen) Case study & exercises Gucci Conclusion Glossary Further reading Bibliography Index [Acknowledgements & credits \\n
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