Synopses & Reviews
A thorough hands-on approach to consulting covering all practical aspects of the field. Describes how to structure a contract of agreement, how to word the agreement with a partner, especially if the partner is a friend, how to arrive at a fee--and how to explain the fee to a client. Also covers billing and collecting for work, the pluses and pitfalls of incorporation and other forms of business, and features a special section on ``venture consulting, a unique money-making and billing concept for doubling a normal fee and creating new business simultaneously. A complete range of sample forms, letters, contracts, and checklists of instructions, plus step-by-step techniques for creating effective direct mail brochures, audio-visuals, and newsletters makes this an indispensable sourcebook.
Table of Contents
Corporate Structure, Agreements, and Client Contracts.
Setting Fees and Billing Techniques.
Structuring Brochures.
Writing Proposals and Designing Presentations.
How to Get Free Publicity.
Easy-to-Use Promotional Tools.
Low-Cost Effective Advertising.
Structuring/Using Direct Mail.
Newsletters as Business Builders.
Creating Audio/Visuals.
Letters, Sales, and Telephone Techniques.
Credit, Collections, and Accounting.
Key Elements of a Successful Practice.